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Objective: Build the DSG employer brand by developing a unique EVP (Employee Value Proposition) and attracting construction candidates to apply for roles in the business.
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Creative: Tell the story of life and DSG through employee advocacy in a natural setting, a Cafe. After undertaking an internal research project and the same narratives kept coming up, family values, integrity and feeling cared for.
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To really capture the essence of we decided to let the brand express itself through its most valuable asset, its people. The production involved a 8 camera setup and ended up delivering over 12 pieces of highly-original content, the format for which work really well across social channels.